Wotif - Case Study

Driving Wotif’s Mobile Growth and Market Leadership

Wotif partnered with Orient Software to expand its presence in the online travel industry by developing high-performance Android and iOS applications. This initiative aimed to enhance user engagement, drive mobile sales growth, and solidify Wotif’s leadership in Australia’s travel market.

CLIENT

Wotif

COUNTRY

Australia

INDUSTY

Travel

Client Overview

Founded in 2000, Wotif is Australia’s first and most recognized online hotel booking site. Initially launched as a small start-up in Brisbane, Wotif revolutionized online travel booking and quickly rose to become a leading online travel brand in Australia and New Zealand.

Engagement model: Dedicated Team

3 Years

Engagement Length

$658M Acquired by Expedia

Industry Recognition

The Challenge

Wotif recognized the need to capitalize on the mobile market to stay competitive. Despite its success in online booking, Wotif lacked well-developed mobile applications for all platforms to engage users effectively. The company needed expert developers to:

Rapidly develop cutting-edge Android and iOS applications.
Optimize and enhance its existing web platform.
Ensure seamless integration of advanced features for travelers.

Our Solution

Orient Software provided a dedicated and experienced team of developers specializing in ReactJS and PHP to accelerate HHG’s product development.

Innovative Mobile Application Development

Developed robust Android and iOS applications with user-friendly interfaces.
Enabled users to book hotels, manage trips, and access exclusive mobile-only deals.

Web Platform Optimization

Enhanced Wotif’s existing web application by integrating new features.
Delivered personalized solutions tailored to customer needs.

Feature Enhancements

Exclusive Access: Provided hotel deals available only on the mobile app.
Simplified Search: Integrated millions of hotel reviews for better decision-making.
User Convenience: Enabled users to save booking details for future reservations.
Interactive Mapping: Introduced an interactive map to help users locate hotels in real-time.

All Technologies Applied

Java Objective-C

The Outcome

Orient Software’s collaboration with Wotif led to remarkable outcomes:

Significant Mobile Sales Growth: The new mobile apps drove a surge in bookings and revenue.
Enhanced User Experience: The intuitive app design increased user engagement and satisfaction.
Successful Acquisition: Wotif’s rapid growth and improved market position led to its acquisition by Expedia Group for $658 million.

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