Top 5 Best AI Tools for Ecommerce Stores
Ecommerce is eagerly embracing AI to boost conversion rates, productivity, and sales. But do you need these tools to stay competitive? And if so, which ones? Let’s dive in and find out.
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More chaptersUsing AI to run your ecommerce store can help in many ways. You could attract more customers, increase conversion rates, automate repetitive tasks, and generate new content from scratch.
Today’s AI tools are smart enough to generate product and category descriptions, respond to customer inquiries, and assist with image and video creation. Like any technology, the AI tools you choose are as important as how you use them.
You will learn about AI tools for commerce, including their functionality and advantages in this article. We’ll also recommend five tools you can use now.
What Are AI Tools for Commerce?
AI tools for commerce run on intelligent programs and models to perform e-commerce tasks independently. They make use of machine learning (ML) and natural language processing (NLP) to learn from large data sets and identify patterns. This enables them to perform set tasks independently with little to no human intervention.
You can use AI tools to perform various e-commerce tasks. You can ask programs like Chat GPT to generate written product and category descriptions. You can use an AI image animator to add motion to a static image. You can even create an AI-generated video based on a single text prompt.
How popular is the use of AI in the commerce industry? The market size of AI in the retail industry is expected to reach 31 billion USD by 2028. Experts predict that AI tools will be vital in personalizing the online shopping experience.
Understanding the Various Types of AI Tools for Commerce
Different types of AI tools for commerce exist for different reasons. You can use an AI e-commerce platform to generate text, images, and videos. You can also use it to optimize your marketing campaigns and improve the customer experience.
Whether you need to build an ecommerce app or update your website, here is what you can do with AI commerce tools.
Content Writing
When a customer visits your online store, one of the first things they see is text. And what you say could mean the difference between a sale and a glance. Good writing can help you get noticed and convince potential customers to buy.
You can use AI tools to generate text for your online store. This includes text for your landing page, product and category descriptions, about us, and contact details. Of course, thoroughly proofread and edit any AI-generated text to ensure it reads well and makes sense.
Project Management
AI commerce tools can do more than just create content. You can use them to manage every aspect of your ecommerce operations.
More and more project management software vendors are incorporating AI into their services. You can use these tools to automate workflows, such as updating project statuses and prioritizing tasks based on urgency.
These tools save you and your team time when performing repetitive manual tasks. You can then use this extra time to perform more advanced tasks, such as product research and development.
Image and Video Generation
AI image and video generators let you create images and videos from user prompts.
Use the text box to describe the image or video you want to see. Then, wait for the tool to process your request and generate the content. You can try different text prompts to experiment with different results. You can even use AI tools to add motion to static images.
All these tools can help you create promotional images and videos for your online store. For example, you can take static photos of your products and bring them to life with AI-generated motion.
Supply Chain Management
Supply chain management is a complex beast. It involves monitoring every step your products go through to reach customers. Doing this manually can be time-consuming and really exhausting.
AI can streamline your supply chain management activities in many ways. You can use AI to forecast potential customer demand, ordering the right amount of stock for the right number of customers.
You can also use AI tools to automate documentation, such as invoicing, to help speed up order processing and delivery times.
Analytics
Analytics can reveal a lot about your e-commerce store. What products are most popular and why? How do potential customers find your website? And how easily can they navigate your product range?
Traditional analytics helps you answer these questions. But AI in analytics goes further. Powered by NLP and deep learning, you can use AI in analytics to ask questions like, “What is the sales forecast for this Christmas period?” You will then receive an answer based on past sales trends for that period.
Chatbots
E-commerce stores use AI chatbots to provide automated responses to customer inquiries. They can answer questions, clarify misunderstandings, and provide essential product information. When implemented correctly, AI chatbots can help speed up response times and save money on manual customer support.
How effective are AI chatbots? Generative AI chatbots can resolve 75% of customer interactions, according to Gartner.
What Are the Benefits of AI Tools for Commerce?
AI tools for commerce can help your business boost productivity, customer satisfaction, and security. Let’s take a closer look at these benefits in detail.
Boost Productivity
AI can help you run your ecommerce store more productively. It can help you create content, forecast sales, process orders, and interact with customers. This frees up time for you and your team to focus on activities that help your business grow.
Improve the Customer Experience
AI tools can help you review customer behavior, such as their purchase history and past interactions with customer support. Then, you can use this information to send personalized product recommendations, address complaints, and create customer loyalty programs.
All this can help increase customer satisfaction and encourage repeat purchases.
Improve Security
AI tools can help you detect fraudulent activity, safeguard financial transactions, and increase customer trust.
AI tools learn from archived data to identify suspicious activity, taking proactive methods to protect your business from harm. And they can do so with a high level of precision and accuracy, enabling security teams to act on reliable insight.
Top 5 AI Tools in Commerce
Now that you are familiar with the benefits of using AI tools in commerce let’s cover some of the key players in the industry. These tools can help you perform multiple tasks, including content writing and video generation.
Surfer SEO
Surfer SEO uses AI to analyze your competitors’ websites. It recommends ways to improve your search rankings with relevant keywords and content length optimization tips. You also get tips on keyword density and character count in title tags. This helps you maintain readability while appealing to search engines.
eCommerce applications:
Surfer SEO’s optimization tips can help
- Boost the search visibility of your landing pages, product and category pages, and blog posts.
- Improve page loading times
- Improve the search visibility of images with tailored alt text
ChatGPT
ChatGPT is an AI chatbot that runs on the GPT-40 large language model. It uses deep learning to generate human-like, text-based responses.
You can ask Chat GPT to produce various content for your online store, including web copy, product and category descriptions, and blog posts. You can also use it to perform market and competitor research, which can help you uncover customer preferences and competitors’ weaknesses.
eCommerce applications:
Use Chat GPT to help your ecommerce store
- Generate various content, including web copy, product and category descriptions, and blog posts
- Perform market and competitor research
- Anticipate customer demand based on past trends and patterns
Runway
Runway transforms text prompts and single still images into AI-generated videos. Currently, in Gen-3 Alpha, the third generation of Runway produces detailed, high-resolution videos from simple prompts.
You can use Runway to add motion to static product photos. You can even choose to animate only certain aspects of a photo. For example, you can take a still photo of a model on a beach and then use Runway to animate the background water.
eCommerce applications:
Use Runway to
- Turn text prompts or single still images into animated promotional videos
Bloomreach
Bloomreach uses AI to help e-commerce store owners better understand their customers, specifically user intent and the context behind search queries. This information helps you better understand how customers find your online store and what they want to see when they get there.
You can then take the necessary steps to personalize the customer experience. For example, the software may advise you to reword your sales copy or revise the website layout to improve menu navigation.
Bloomreach can also help you leverage upgraded and paired purchases. It can show you how to convince customers to upgrade their orders and add additional products. This personalization can help you boost profits and instill higher customer trust.
eCommerce applications:
Use Bloomreach to
- Personalize the customer journey across websites, apps, and emails
- Identify opportunities to encourage upgrades and paired purchases
ZenDesk AI
Zendesk is a cloud-based customer support platform. It lets agents track customer support tickets and monitor customer interactions across multiple channels.
Zendesk AI’s chatbot agents are pre-retrained on billions of real customer service interactions. This enables them to identify what customers want and respond similarly to a human agent. Zendesk AI can also automatically process invoices, merge and organize tickets, and issue returns and refunds.
eCommerce applications:
Use Zendesk AI to
- Setup and deploy AI chatbots
- Assist human agents with AI-powered guidance
- Mitigate customer complaints with automated returns and refunds
Incorporate AI Into Your E-commerce Store
Whether you run a small or large online store, embracing the latest technology is vital to staying competitive. AI tools for commerce can help attract more customers, boost sales, and improve the shopping experience.
At Orient Software we build software solutions to address your unique ecommerce requirements. From ecommerce website development to app development, our ecommerce solutions are user-friendly, reliable, secure, and scalable. We also help you leverage AI to its full potential, ensuring its use aligns with your business needs.
Contact us today. Discover how AI tools for commerce can help accelerate growth.
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